– Our Story

How it all started

The journey started one holiday when I visited my home in rural Nyeri (Kenya) where I grew up.

After a festive meal of nyama choma (goat barbeque), as a habit, I needed a toothpick… to clear up what always seems to get stuck between our teeth!

Made in China! 

To my amazement, the toothpicks were ‘Made in China’. I have nothing against China and think it is possibly the best model of poverty eradication that Africa should emulate. However, I could not understand how such basic items of everyday use could not be manufactured locally, empower the rural folk with jobs, eradicate poverty, and restore dignity to our population.

Africa has massive a challenge!  Africa has become one huge consumer market. Asia and Western countries know it. We are not a production economy. Whether services or goods, we tend to depend on imports for everything. To make matters worse, we don’t support each other at a local level. is looking at changing this narrative. 

To develop cottage-manufacturing industries in the rural areas that utilize local raw materials to produce quality goods at high local demand, price-competitive, and sales are driven by technology and rural folk.

Founder was founded by Dr. Chomba Chuma, a medical doctor, entrepreneur, and visionary.

As an entrepreneur, he has a great understanding of the importance of local manufacturing and production as a means of poverty eradication, offering sustainable jobs, and empowering the community. After years of living in South Africa from his native country Kenya, and traveling extensively, his passion for uplifting local communities in rural Kenya culminated in this project.

Money is like blood and keeps the economy running. The movement of money will always and inevitably flow more to those who primarily produce and less to those who primarily consume. This understanding can explain much of the poverty and despondency that is experienced by most African nations, and more so in the rural areas.

Production then became the main driver behind Dr. Chuma’s motivation to make changes to the rural areas where he grew up and create a replicable model for other parts of Africa in general. Manufacturing

Manufacturing Business

To do this, production has to be packaged into an entity… A business.

Ultimately, business and enterprise is the key to economic emancipation for Africa. Agriculture has been the backbone of our economies since independence, but the tide is changing. With land subdivisions, poor agricultural farming practices, and massive urbanization in our countries, there is a need to look at other alternatives to provide livelihood and income for our communities.

To grow our communities from agricultural into industrial societies, we need to embrace manufacturing and production as a means of economic development. offers just that – a way to develop local enterprises that provide livelihoods, jobs, and integrity to people of our continent.